Passion for Pizza.
Villaggio Pizzeria is a pizzeria that was founded in the interior of Pernambuco - Brazil, more specifically in Petrolina. Its first step as a business was to become a pizza delivery service, and then later it became a physical business.
Its founders live in a small village, which is where the idea for the name came from. Added to that is the fact that they really like Italy, its cuisine, and its pizza. The obvious choice was Villaggio, which means village in Italian.
Villaggio's goal is not to just bring another pizza to people's tables; it is to bring experience, quality, differentiation, and special and unparalleled moments to its customers. Everything that will be done will be to provide the best for its customers. The goal is to surprise, that is Villaggio's constant pursuit.
Villaggio works with the heart, with a passion for making pizza, that is the crucial point. But beyond that, it always seeks to think of the customer, to satisfy, please, and impress the customer. From the best ingredients, to the best machinery, to the best space... everything is designed to satisfy the customer.
Solutions
To convey the essence of the brand, we selected a color palette that directly evokes feelings of warmth, tradition and freshness, fundamental characteristics of the Italian universe.
Verde Scuro: A deep green that brings sophistication and is reminiscent of the natural landscapes of Italy.
Pecorino: A warm tone inspired by pecorino cheese, representing comfort and flavor.
Verde Basilico: A brighter green, linked to the freshness of herbs and Italian cuisine.
Pasta: A neutral and soft tone that resembles fresh, artisanal pasta.
Bianco: White, a symbol of purity and lightness, balances the visual composition.
Nero: Black is used to provide contrast, elegance and strength to the identity.
This combination creates an atmosphere that unites rusticity, tradition and elegance, reinforcing the brand's positioning in the Italian imagination.
The logo was developed based on a visual construction that combines the brand concept and minimalism. The brand was created by combining the "V" in Villaggio, representing the name and identity of the business, with the shape of a slice of pizza, directly referring to the main product. This fusion creates a unique and memorable symbol that balances modernity and tradition.
The typography and colors complement the logo, reinforcing an elegant, welcoming and authentic aesthetic — core values of the brand.
The TT Nooks Script font was chosen for the typographic support, which has a strong, elegant and contemporary personality. The font combines classic features — with serifs and striking curves — with a modern and accessible style. This choice reinforces the brand's welcoming and sophisticated identity, while also conveying authenticity and charm, essential elements for engaging visual communication.
The organic shapes were created as supporting elements of the visual identity, inspired by the artisanal process of preparing pizza. They represent the free and imperfect shape of the dough during the making, reinforcing the idea of authenticity, proximity and tradition — core values of Villaggio. These elements help to create a welcoming and artisanal atmosphere for the brand.
Concept
Villaggio aims to be a gastronomic experience that transcends the simple act of serving pizzas. Inspired by Italian tradition and rooted in the warmth of the Pernambuco countryside, Villaggio seeks to create unparalleled moments for its customers.
With each slice of artisanal pizza, Villaggio delivers not only a tasty dish, but a sensory journey that reflects the passion and dedication of a team that works with their hearts. From the careful selection of the best ingredients to the choice of welcoming spaces, each element is chosen to exceed customer expectations.
In the relentless pursuit of quality and differentiation, Villaggio is not content with being just another pizza option, but rather the reference for those who value authentic and unforgettable gastronomic experiences. The visual identity will reflect this constant search for excellence, capturing the essence: The passion for pizza.
