May 2020 . Brand design and Visual Identity . Brazil 

Fifo is a Brazilian menswear brand aimed at men of any age who are looking for something of quality, something exclusive, comfortable and affordable. Fifo contains the DNA of the owner, the origin of his name is because a nickname of Filipe Roberto, known by many as Fifo. He is a guy connected with fashion, marketing, coffee, technology, good taste and already has an experience as a male audience where he was the owner for a year and a half of a store in a large mall in Espírito Santo.

Fifo is fun but elegant, basic but not monotonous. It is discreet, subtle, simple, but it is very bold.

Fifo is bold. And this DNA that he will put on his mark, which is born now, but has always existed.

Be cool.

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