November 2019 . Brand Designer e Visual Identity . Brazil
All's Cream is an ice cream shop located in São Paulo where all employees are physically disabled. An inclusive business concept.
It offers quality, tasty and fun ice cream, a unique service made with social inclusion and well-being when visiting the environment.
For the brand I decided to use a font that was cheerful and generated connection with the target audience, I made some small changes and brought the leg from "R" to "M" creating a smile, something that All's Cream wants to pass on.
I created a reduced version, which is not the icon that will be worked with the brand, but is an option to reduce it. I tried to use colors that brought a sense of modernity and creativity, at the same time, referring to an ice cream parlor.
Blue is a color linked to creativity, widely used by social networks, it represents calm, confidence and security. Brown came as an idea of color is present in many ice creams because it is the color of chocolate.